On Maximizing Profits in Socially Responsible Companies: The Case of the Ordinary Monopolist Facing a Linear Demand Function.
DOI:
https://doi.org/10.18583/umr.v1i3.39Keywords:
Corporate social responsibility, Monopoly, Mathematical modeling, Max profitAbstract
The approach of corporate social responsibility (CSR) has changed the way business. However, its effect has not yet been incorporated into stan-dard economic theory. In this paper, shown a way to make such an extension to the case of ordinary monopoly, which can adapt to any possible mar-ket structures. The main result of the investigation, using simulation with Excel®, is that the decision to make socially responsible activities is favorable in terms of earnings, but only for certain levels of ex-penditure.
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Copyright (c) 2016 Eduardo Macario Moctezuma Navarro, Zoraida Blancas-Olvera, Álvaro Francisco Carballo-Sánchez, Araceli Flores-Eslava, Diana Hernández-Gómez, Carlos Mejía-Nájera
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