Gerentes y Emprendedoras: El efecto de la orientación emprendedora en el rendimiento de la PyME Guanajuatense del sector cuero-calzado por medio de ecuaciones estructurales (SEM-PLS).
DOI:
https://doi.org/10.18583/umr.v4i2.135Resumen
El objetivo de este artículo es analizar el efecto de la Orientación Emprendedora (OE) como estrategia gerencial en el rendimiento de la empresa, diferenciando entre gerentes varones y gerentes mujeres. Para llevar a cabo el estudio fue recopilada información de 170 empresas del sector cuero-calzado del estado de Guanajuato, principalmente en el municipio de León. El modelo diseñado fue contrastado a través de un sistema de ecuaciones estructurales por mínimos cuadrados parciales (PLS-SEM) mediante el software SmartPLS®. Los resultados generales señalan que si bien existe un efecto positivo con rendimiento, existe una diferencia en la conformación de la OE, dependiendo del género del gerente. En el caso de las gerentes mujeres existe una baja orientación hacia la competitividad agresiva y una mayor orientación hacia la autonomía y proactividad que sus contrapartes. Este estudio servirá a los gerentes, a investigadores y a funcionarios gubernamentales para orientar los esfuerzos para fortalecer una gerencia femenina en la región y de igual forma a los académicos a generar nuevos acercamientos teóricos al constructo de OE desde una perspectiva de género.
Palabras clave: Orientación Emprendedora, Mujeres, Gerencia, Empresa PYME, Guanajuato.
Abstract
The main goal of this article is to analyze the effect of Entrepreneurial Orientation (EO) as a management strategy on the enterprise performance, differentiating between male and female managers. To carry out the study, information was gathered from 170 companies in the leather-footwear sector of the state of Guanajuato, mainly in the city of León. The designed model was contrasted through a system of structural equations by partial least squares (PLS-SEM) using SmartPLS® software. The general results indicate that although there is a positive effect with performance, there is a difference in the conformation of the EO, depending on the gender of the manager. In the case of women managers, there is a low orientation towards aggressive competitiveness and a greater orientation towards autonomy and proactivity than their counterparts. This study will serve managers, researchers and government officials to guide efforts to strengthen a female management in the region and in the same way academics to generate new theoretical approaches to the construction of EO from a gender perspective.
Keywords: Entrepreneurial Orientation, Women, Management, SME Company, Guanajuato.
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