MANAGERS AND ENTREPRENEURS: THE EFFECT OF ENTREPRENEURIAL GUIDANCE ON THE PERFORMANCE OF THE GUANAJUATENSE SME OF THE LEATHER-SHOE SECTOR BY MEANS OF STRUCTURAL EQUATIONS (SEM-PLS).
DOI:
https://doi.org/10.18583/umr.v4i2.135Abstract
The main goal of this article is to analyze the effect of Entrepreneurial Orientation (EO) as a management strategy on the enterprise performance, differentiating between male and female managers. To carry out the study, information was gathered from 170 companies in the leather-footwear sector of the state of Guanajuato, mainly in the city of León. The designed model was contrasted through a system of structural equations by partial least squares (PLS-SEM) using SmartPLS® software. The general results indicate that although there is a positive effect with performance, there is a difference in the conformation of the EO, depending on the gender of the manager. In the case of women managers, there is a low orientation towards aggressive competitiveness and a greater orientation towards autonomy and proactivity than their counterparts. This study will serve managers, researchers and government officials to guide efforts to strengthen a female management in the region and in the same way academics to generate new theoretical approaches to the construction of EO from a gender perspective.
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